The latest in an ocean of Silicon Valley finance start-ups, CashCompare needed a ship-shape branding in order to stay afloat. We rigged them a succinct and memorable name, and washed the decks with a clean pair of logotypes. We plundered a colour scheme and pattern from the fine linework found on banknotes, and set them sail with a promotional website choc full of booty.
Duelling Logos - The corporate logotype was created in a pair with the logotype of their first product, CoinCan. The corporate colour scheme was also designed to be a complimentary colour to CoinCan's.
Business Cards - Typeface duties are filled by de Groot's The Serif.
Website Home Page - The website is filled with imagery from CashCompare's first product, an educational finance game called CoinCan.
Website Contact Form - Since every player in the CoinCan game makes themself a character, we used a silhouetted character to represent the person filling out the form on the website.
Website Bio Page - The characters of the company's founders are used on their biographies, instead of the usual dry corporate headshots.